About Melanie

Melanie is a stylist who adores bold prints, local farmers markets, and getting down to 90's music.  Her mission is to make women feel confident through their clothes.  This native New Yorker currently resides in the Bay Area with her fantastic husband, adorable, chubby baby and her impossibly cute puppy.  


How to Create Hanger Appeal In Your Closet

Ever walk into a store and fall in love with a dress on a hanger?  You don’t even have to try it on to know you love it.  This can sometimes make for a heartbreaking end when your new favorite dress actually doesn’t look so great on you.  Then, the dress that you DIDN’T like on the hanger looks amazing in the dressing room.  Why IS that?!  

It all has to do with something called hanger appeal.

Hanger appeal is when a dress looks amazing on the hanger and it instantly says “WEAR ME!!!”.  

What’s so interesting about this fact, is that often the dresses that look great on the hanger actually ONLY look great on the hanger because that’s what they are meant to do.  Designers actually make dresses with hanger appeal in mind so that they sell more in stores.  

Crazy right?  So how do we take this “hanger appeal” theory and flip it around to make it ACTUALLY work for us.  

It’s about making your clothes feel as inviting and welcoming at home as they do in a store.

If the clothes in your closet make you want to wear them, chances are you are doing something right.  What… having all your clothes smushed on the floor isn’t screaming “I must wear you!”?  Try these three tips for making your clothes (and you) have a little more finesse.

Three Easy Ways to Add Hanger Appeal to Your Closet

  1. Give them room to breathe.  One of the keys to hanger appeal is spaciousness.  You never go into a designer boutique and see clothes shoved together on a rack or in a bin.  They are laid out beautifully, there is lots of room to move them across a rack or they they are on a mannequin being displayed with care.  Same goes for the clothes in your closet.  You may not be able to display things (of course) but you can think about ways to make your clothes have more room.  

  2. Literally…. hanger.appeal.  One of the easiest ways to make your closet a little prettier is to have all your clothes on nice hangers.  Furthermore, I like to put my clothes all on the same style hanger (except for jackets and things that need more shape).  The hangers in the photo above were hangers we REMOVED from her closet.  Wire hangers are a no and old random plastic hangers... gotta go! My favorite are black, thin, felt hangers.  This is a hanger that I recommend to clients all the time.  

  3. Color coordinate.  In my online course The Confident Closet I talk allllll about how to organize your closet and one of the ways I mention is color coordinating.  The thing is, sometimes it’s not JUST about organization.  Color coordination is also visually appealing.  This makes us want to be in our closets and want to wear our clothes more.

Is there something you can think about doing that would make you want to wear more of your clothes?  Does reframing the idea of “hanger appeal” change how you feel about how you have things organized?  Tell me about it in the comments below!  If you are stumped and are looking for some guidance you can also reach out in our private FB community here.  

I also just wanted to briefly mention how BLOWN AWAY I was by the response from the free video training series and challenge these past few weeks.   The Top Three Mistakes Women Make In Their Closets and The Confident Style Challenge were my ways of helping you feel more confident and more aware of your closet and your confidence level. I am so impressed and proud by everyone who participated.  

If you want more of where that came from, now is the time to sign up for The Confident Closet!  By signing up before June 6th you’ll be able to do the course with support from others doing the course at the same time, q and a's with experts in bras, makeup, hair, organization, and guided help from me!  I’ll be on maternity leave after this round of The Confident Closet so there is no better time to sign up!  

With love; from my closet to yours,


Photo Cred: Rosa Delgado



The Confident Closet is HEEEERE (said in an Oprah voice)

What up Style Blazer!

You have been hearing me talk a LOT lately about what being confident in your clothes and your closet can do for your life.  I have been known to talk endlessly about things I'm passionate about and confidence is one of them.  When I first started cleaning out women's closets with them, I could see the frustration and stress on their faces the moment they walked into their closet.  The legit overwhelm was palpable and I knew I had to help as many women as possible.  

I saw that women needed a realistic, fun, and gently guided way to clean out their closets.

So I got cracking!  My goal was to create something that would eliminate pressure, stress and negativity around the task of cleaning out your closet.  How many times have you thought.. "Ugh I have to clean out my closet BUT I JUST DON'T WANT TO."  That, right there.. that procrastination and negative energy right there is totally the culprit of it all.  It needs to be something that you want to do, you are commited to doing and something that you know the end result will be worth it.  

Oh mannnnn.  Worth it!  That's the gold right there!  That was the other main reason for creating this course!  The feeling of walking into your closet and loving your clothes.  I love the fact that this one act can have such a ripple effect.  You clean out your closet, you replace it with clothes you love and represent you... and then you have the opportunity to not worry about it.  To wake up, get dressed with ease and purpose and then go about your day with confidence and clarity.  What's better?  All that extra time and brain space can go to your family, your job, your boyfriend, your LIFE.  

I worked on this course on vacations in Mexico, Sonoma, LA, Vegas and New York. I worked on it during my daughter's nap times and after my husband went to sleep.  Every free moment I had, I spent creating this for you - because THAT is how much I believe in it.  It's been a huge labor of love and I'm stoked to finally be able to share it with..  It's all for you!  I can't wait for you us to do this thang!

With love; from my closet to yours,




How's Your Closet Doing, Girl?

Every morning you wake up, check your emails on your phone (ugh or maybe that's just me.. bad habit), brush your teeth, etc.. but no matter what your morning routine is, one thing is proooobably gonna happen.  You are going to have to go into your closet and get dressed.  It's an inevitable part of your day and well, it's my firm believe that it should be a pleasant one.  No, not JUST pleasant.  It should be a freakin PARTY.  

What would it feel like if it was a party in your closet?

Your closet should be a place that you genuinely enjoy.  Let me clarify what I mean by closet.  I mean, the feeling when you walk in, the organizational system that makes you able to find things easily, and most importantly... the clothes in your closet.  I want you to love it all and be excited to go into your closet and get dressed.  So often we forget that this is a real possiblity.  We get so used to our closets being a frustrating and overwhelming thing that we don't even realize that this stress filled morning doesn't need to be our reality.  

This is something that really hits close to home for me.  I've seen first hand what having a closet and wardrobe you hate does for your self confidence.  How this one experience in the morning can have a serious effect on your entire day.  Your mood, your actions and even your ability to make decisions, can all take a nose dive if you don't feel good about yourself.  Yes... your closet can seriously mess with all.these.things.  

There is a way out, and not only do I want to help you get there, I want to show you that it's possible to have fun while you do it.  

Over the last few years I've become sort of a... closet doctor.  The more women's closets I went to, the more I started to see common threads.  I was actually shocked to see how similar these scenarios were.  While everyone's style is unique to them, the clothes that they don't like, or weren't wearing, usually had a similar answer.  We would talk about the "WHY" behind it.  Why are you holding onto that?  Or, if you don't like it.. why is it still in your closet?  These questions change everything.  I started to use the term "closet rehab" to describe the day.  After awhile I realized that I wanted to change that.. yes... it's a closet rehab, but what I'd like it to feel like is a closet party.  Cleaning out your closet can be FUN.  With a positive and understanding person there to guide you through, and by giving your closet and personal style the care and attention it deserves you are opening up the possibility for a killer party.   

So, how do we get there?  First, we need to identify the problem.  In my three part video training series The Top Three Mistakes Women Make In Their Closets (and what to do about it), I talk not only about what these three mistakes are, but how to change that habit.  These mistakes happen to ALL OF US, which is why I want to address it head on.  You are not alone, but that doesn't mean you need to stay frustrated every morning! By checking out the video here, you'll have the videos sent directly to your inbox over the coming week.  I'm here for you!  If these videos resonate with you, I want to know!  Comment on Facebook, Instagram or on this blog post.  Let's talk about it!  Girl, you are about to have an awesome closet and I can't WAIT to help you get there!

With love; from my closet to yours,



The Tale of The "Cool" Mama

Hey there style blazers!

With Mother’s Day fast approaching I started to think about all of my favorite mamas, mamas to be and everything in between.  There is SO much I learned once becoming a mom that I didn’t know before.  Some of these things are pretty obvious, like now I know what is a good diaper rash cream and how to keep baby clothes from shrinking.  Then there are the not so obvious things.  For example, I had NO idea how much my perspective would change on time.  Also, you can not foresee how much your priorities shift.  I also learned that things that used to embarrass me or that I would give some thought to just didn’t matter anymore.  

Here’s a perfect example: I used to have so much time to get ready in the morning. I didn’t even realize it was a lot of time before it was gone! As a personal stylist and confidence coach, one of the first things I teach women is about how to allow for time in the morning to get ready. How this little fact can totally change your mood for the entire day. So I felt pretty ridiculous when I woke up late the other morning and met up with my client BEFORE I realized I had a big ol dried oatmeal stain on my shirt. This used to be something that I would be embarassed by. For a moment, I froze thinking what my client would think of me?? Instead I laughed and brought it to her attention.

This is my life as a personal stylist and a rockin’ mama - I own my oatmeal stain and food glazed hair because that’s what having a toddler and a busy life as an entrepreneur will do to you. Somewhere along the line, we have decided that being a Mom is an “uncool” thing. We do anything we can to avoid the dreaded “mom jean” or “looking like a mom”. I just don’t buy it. To me, if I can run my business, take care of my household (so the laundry gets done a week late.. it still happens!), be a good friend, wife, mom, daughter and still manage to have killer unique personal style… I deserve all the medals. There is nothing lame about it. In fact, I think all us mamas should be admired. I also don’t think that a little oatmeal or waking up late should change that.  We should take ownership of our messy mom lives! Chaos and mess can live harmoniously with confidence if we let it.

I can be an unconventional stylist. You normally don’t hear people who love fashion talking proudly about the stains on their shirt. Nor do you hear people who love fashion not caring much about the latest fashion trends (gasp!). What gets me excited about fashion isn’t always the clothes, shoes or accessories. It’s the woman wearing them and the feeling she has when she feels amazing in something she loves. I’m way more interested in how the dress makes you feel. If something isn’t working and making them feel confident -  I want nothing to do with it.

Currently I’m pregnant with a baby boy and a mama to a very adorable and sassy toddler. I am surrounded by amazing moms everyday. I love helping these busy women combine the style they had before they had kids with who they are NOW. We are all in this crazy mama game together, and the last thing we need is to be associated with is a stereotype of “uncool Mama” that bares no truth to our reality. To me, finding  your unique personal style and trusting your intuition help tremendously when getting dressed for optimal confidence. Also, us moms need to focus on all that we ARE.  Not all that we used to be or think we should be. I really believe they are the cornerstones to a more confident lifestyle, as well as a closet you love and that works for you. I’d like for us all to start changing the stigma around mama style and believe we can do so through one small act.

No more apologizing for our “cool mama-ness”. Start to view all your crazy mom antics as what makes you amazing, not something you need to be sorry about. Cause ever mama deserves to rock those killer mom jeans with pride!  

Whether you are a mama or not, chances are you have a lot on your plate, and your confidence level could use a bit of a boost.  Who knows, maybe you are not a mama, but you really want to wear “mom jeans” with pride!  With all of my style blazers in mind I created a five day challenge called The Confident Style Challenge.

Five days of confidence boosting acts that can lead to big results. Oh!!!  Also, one lucky lady will win a FREE spot in my online closet clean out course The Confident Closet.  This winner will be picked at the end of the challenge on Friday, May 8th.   

With love; from my closet to yours,





My Love Affair With The Confident Woman


My mission has always been to make women feel great.  Even as a little girl, I used to compliment my mothers friends on their clothes.  What can I say; I live for the moment a woman lights up from a compliment.  The older I became, the more I realized what a profound impact clothes and feeling good could have on a person’s life.  It wasn’t until right after college that I really understood the full impact I could have on the world.

Just after I graduated college with a degree in Costume Design I was lucky to find myself working in New York City as an assistant costume designer.  This was the first of many exciting twists and turns my career would take; ultimately leading me to my true calling.  Which is working with women to gain confidence through their clothes and their closet.  

Working in Manhattan had its perks and hanging around gorgeous, talented actresses was one of them.  I had the pleasure of working on several Broadway shows and (lucky me) one of my all time favorite actresses.  While I can’t tell you her name (sorry for the major bummer!)… the point is, she was STUNNING.  She was one of those natural beauties.  When I first met her I was completely awe struck.  Unfortunately, the more I got to know her, the more I realized how insecure she was!  I was shocked, as is anyone who has a preconceived notion that all celebrities are confident.  

I thought, how could someone famous, talented and beautiful be so insecure?

That’s when I realized that the way she felt in her costume was the key to tapping into a great performance for her.  She needed a good old-fashioned confidence boost!  I knew just the trick. I made it my mission to find her an outfit that she’d love and feel great in on stage.  I started asking different questions and paying attention to what made her light up and sparkle.  By the time the play opened, she was beaming with confidence.  It completely changed her performance.

If you feel great in your clothes, everything about your outlook changes.  

 Confidence is the key to positivity and success.Tweet it

Once I started working with brides this became even more apparent.  I remember one of my favorite brides of all time had a similar story.  She visited the bridal salon where I used to work at least 6 times before making a decision.  Every time, she walked in quietly and requested to work with me.  She had a really hard time committing to her wedding gown because she kept on saying “Nothing feels like ME.”

We sat down and talked about the vision for her big day, and I kept on asking her “How do you want to FEEL in the dress?”  

Her reply was always the same. “Confident.”  

So that’s what we aimed for.  She didn’t mention anything about any particular style or fabric that she loved.  She only knew how she wanted to feel.  When she finally put on her wedding dress, she became a different person.   She walked differently, talked differently and lit up the whole entire place.  

Wearing clothes that we love can change how we see ourselves and how we carry ourselves in the world.

After styling actresses, brides, entrepreneurs, mamas and everything in between, I have come to two conclusions.

1) We start our day by getting dressed, and if that is a terrible experience, it makes the rest of our day MUCH HARDER.

2) If you want to feel more confident, the answer is through your clothes.

I used to struggle with the second one.  Did I really think that clothes could have THAT big of an impact?  Yes.  100 percent.  Here’s why:

When we don’t feel great in what we are wearing, it affects every other thing we do.  For real.  Have you ever gotten dressed in a hurry and then got to work only to realize your outfit totally clashes?  Or that you wore a pair of jeans that you didn’t know had a hole in it?  Have you noticed how it affects your mood?  Take that, and magnify it by a million.  That’s what it feels like all the time if you don’t like your style or wardrobe.  SUCH a bummer.

This reframe is so powerful.  What would it feel like to start every morning loving your closet and what was in it?  That’s my goal for everyone I meet.  How can I help you start your day feeling more confident?

Which brings me to some SERIOUSLY exciting stuff.  Next week I'm hosting a free challenge called The Confident Style Challenge.  Each day for 5 days I'll be sharing a small act you can do, to add more confidence into your life.  By commiting to this challenge you not only are giving yourself the opportunity to gain a major (and much needed) self confidence boost, but you are also going to be entered to win a FREE spot in my upcoming course The Confident Closet.  Ummm can you say WIN / WIN?!!?

I want to help as many women as possible, and since I can’t be there in everyone’s closet, I created this free video training series for you.  It’s called The Top Three Mistakes Women Make in Their Closets (and what to do about it).  It’s EXACTLY what it sounds like. In these videos, I talk about specific mistakes that we all make and how to make a real change.  I've been bursting at the seams to share it with you!  So excited the moment is finally here!  Head here now, to check out what it’s all about!



Photo Cred: Abi Q Photography / Hair and Makeup: Melissa Hoffmann


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