All Images from the lovely Em the Gem Photography
Melissa Cassera of Cassera Communications and I are cut from the same (Kate Spade) cloth. From the moment we first met we instantly were on the same page. This photo shoot will be sprinkled throughout her website and blog posts. Each was a different guilty pleasure of Melissa's. I mean, how adorable is that? Once I heard that and "I love Kate Spade and J Crew." I knew it was going to be a fun one. Then I found out that my dear friends Em the Gem and Melissa Hoffmann were on board and I was ecstatic! Total dream team.
I created an inspiration board (pictured above) to show her exactly what kind of pieces I would be bringing to the shoot. This also helps set the tone of the shoot and gets everyone on the same page.
My partner in crime Melissa Hoffmann used the first image of Lauren Conrad as inspiration for hair and makeup as well. Let me tell you something... in my next life I would like to come back as anyone who has hair like Melissa Cassera or Lauren Conrad. Clearly, my priorities are straight. What can I say? J'adore effortlessly styled curls. Always have and always will. My favorite makeup artist rocked it out with a bold lip and black liner. Between Melissa's hair and makeup skills, Em's rockstar photography and my creative styling we made one hell of a team.
Because of the nature of Melissa's business I wanted her to come off relatable and stylish. So I pulled pieces from stores that everyone can shop at like Banana Republic, H & M, and J. Crew. By combining bold patterns such as black and white polka dots and colorful solids I was able to create a signature look that was quirky and one of a kind. I then added some vintage jewelry from Sweet and Spark to complete each ensemble and add some blingy charm. I love layering necklaces and bracelets. It's what takes a simple sweater and jeans and turns it into a stylish outfit.
Can you handle how gorgeous she is? That last look including a Banana Republic dress, J Crew belt and Sweet and Spark earrings killllls me. It's just too good. I also love the juxtaposition of the black and white polka dot sweater against Whitney English's Day Designer. It's a dreamy combination. If you like what you see, comment below and share the love! Also, don't be shy, pin away! Melissa Cassera's new website just went up and has lots of new goodies for you. So make sure to head on over and check it out!